If someone was to ask me about where the clothes I bought were from I would most likely start off by naming a local high-street store and like most people if I was asked where the clothing I bought was made, I would naturally assume it wasn’t made in the U.K. be it due to cheaper labour elsewhere in the world, more specifically “Made in China” perhaps. Wouldn’t you say the same?
I found this interesting clip which basically highlights the amount of things that we are wearing are made abroad, it is not about Britain, it is about America, but I feel it is a similar situation anyway and states that China is well ahead in the manufacturing of clothing than anywhere else in the world.
Popular high-street stores may include Topshop, Burton, USC, New look, River Island,primary and H&M and prove to be favourites among students (I asked this target market),some being more expensive than others, but all concerned with the latest fashion trends. Though the question is, are such high street stores as conscious about the production of their clothes as they are with their image / the image of their customers and ultimately do the customers know and even care about the manufacturing of the products they are buying. In the image based society that we live in today how much thought is actually put into anything other than the way the clothing looks and makes us feel? Do shoppers consider the wider issues regarding the manufacturing of the products they are buying at all?
With a few questions in mind I interviewed people gather some responses. I asked them to write their answers on a piece of paper shaped like a t-shirt to keep them engaged with the questions I was asking and somewhat preempting discussion of clothing and retail shops. I asked them the following questions:
- What is you favourite shop?
- What was the last item you bought from there?
- Do you know anything about where the product was made?
- If not, where would you guess it was made?
- Do you care where the product is made?
- What do you think of the quality of the product?
- What do you think about the quality of the product made in the U.K as opposed to those made elsewhere int he world.
From the responses I received I came to the assumption that the majority of people do not actually care about where the products they buy are made. The majority did say that the clothes were probably made in “poorer countries” and/or Asia.To an extent people didn’t mind where their clothes came from however when given a moment to think about their response a few did bring up the issue of child labour, and how that did concern them, but because they do not usually think twice about their purchase at the time they don’t feel guilty about it. I can’t judge them on the topic discussed, otherwise I’d be a hypocrite. When I go into a shop to buy, a dress for example, I see it for what it is, a dress, a dress I can wear on my next night out with friends and look fashionable, then I would probably check the price label to see if I could afford it…Never in the process of purchasing this said dress do I think to myself, where is it made and who made it. It is said “ignorance is bliss” after all, would our favourite shops be our favourite shops if we knew all the ins and outs of the manufacturing side to them.
When I discussed with people what did they think about the quality of the clothes, they said that they could be better but for what they are paying for it suited them just fine and they didn’t mind that the clothes were made abroad rather here in the U.K . I am beginning to wonder if I should be more concerned for the lack of manufacturing actually happening close to home,in Britain, considering I am a Textile Design student. What does the future hold for me and my designs (hypothetically speaking if… I were to become a Textile designer with such important decisions to make), must they be “shipped off” to other countries simply to make ends meet and make a possible profit and how would I feel about the wages of the people making the products, the labourers, the hours they work and the wage they are paid.
I feel that most of the shops I go into to not particularly advertise an “eco/ethical friendly” environment. There is usually no information about where the clothes are manufactured other than the labels on the individual garments. As I do study textile design I feel that this is a topic that I should research greater and could be a consideration to be incorporated into my own work.