A short documentary I found whilst researching for my proposal on Advertising in China.
An American advertising producer in Shanghai tries to sell fast food to the Chinese. An endearing portrait of a modern day “Mad Man’.
Following on from my assignment 3 post, a new information has come to my attention. In the last post I was discussing the idea of goods made by hand are perceived as higher quality in Western culture. While in China, where the majority of goods are made by hand, they are commonly thought of as poor quality items.
This has been a recent surge in bringing the manufacturing of our own goods, which have been moved to China, home. Here are a couple of examples.
Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.That’s why we have started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town. – hiutdenim.co.uk
Channel 4 have also been looking into bringing manufacturing back to Britian. Mary Portas, they ruiner of charity shops, has a new series coming up which looks into getting unemployed people in Britain back to work in the manufacturing business.
In the middle of the worst recession since the war, retail guru Mary Portas believes a a window of opportunity has opened to restore some life back to British manufacturing.
Transport costs and foreign labour costs are rising, so Mary’s heading to Middleton, Greater Manchester, to set up a new production line for British-made knickers.
Mary wants consumers to understand the value of buying British: skills, UK jobs, pride in our manufacturing heritage.
It will be a challenge for Mary, who normally frequents an altogether different shop-floor. She not only needs to breathe life back into a mothballed factory, she has to persuade the old seamstresses to teach the new recruits, and track down some of the last fabric suppliers in the country.
Will she pull it off, or will her first ever foray into manufacturing be simply a brief encounter? – Channel 4
New series starting on 7 March on Channel 4:
Gok Wan is travelling back to his ancestral home to explore the largely unseen world of Chinese mass production, and meet the people working in the factories that supply the West.
China is a manufacturing colossus and Britons are surrounded by products “Made in China” every day – from cotton bed sheets to toothbrushes, mobile phones and even London black cabs. The Chinese manage to produce goods cheaply yet they are well made – how are they able to manufacture such enormous volumes of products the UK is now so dependent on?
Gok heads to China to find out more about the people and places behind those three little words “Made in China”. His journey is both personal, as he visits the village his father grew up in for the first time, and a journey of discovery into how the country now produces one in every four man-made objects on the planet.
He visits Xintang, also known as ‘Jeans Town’, an entire town dedicated to making 260 million pairs of jeans every year; ‘Bra Town’ where millions of bras up to 52DD size are churned out for women in Britain and the rest of the world; and he makes a trip to the factory that now makes that most iconic of British products – the London Taxi.
Gok also discovers the surreal side of China’s obsession with copying, with a trip to Thames Town, a perfect replica of an entire English market town complete with its own Oxford Street, Georgian terraces and village green. His journey ends in the ultra-modern city of Shanghai where he meets a stylist pushing the boundaries in Chinese fashion.
(Thanks to Kate Pickering for the tip