Designing for the Chinese when it comes to websites is not as easy as converting the information into the Chinese language, there are many barriers to be considered. Here some light will be shed onto the Chinese web design world, the focus and reasoning behind website creation along with understanding parts that westerners would see as bad practice, or horrible design.
Chinese web design will not work for the western world, why? Culture, the Chinese web could be seen as a reflection of Chinese culture. The way people interact with each other and information to honour that is held in high regard to the local people, this along with other barriers creates more personalized web interactions.
Censorship, a driving force in the China wide web, could be seen as a hindrance and a blessing to the web design world, where websites are banned a new website can be created purely for the Chinese people, centred on their own preferences. “It limits your freedom, but meanwhile, it has a positive effect on UI design and content presentation. There is less room for gimmicks. It forces you to concentrate on useful content and how to present your content.” – Whitecrow Zhu
Before getting deeper into the cultural aspects of China it would be good to see an example of a popular Chinese website:
Sina could be seen as a copy of Yahoo as we know it, providing news, mail, blog platform, instant messaging, communities etc. At first glance of this site, most western users would leave; the website is cluttered and full of images and text, general ‘bad design’.
Many websites in china follow this style, and are popular and well used, why you may ask yourself, well this could be because of cultural influences and web design practice that is used in china.
The above website example is based on a design principle called “Designing for clicks” this form of creating websites is placing as much recent information on the front page as possible allowing the user to interact with what they find interesting, also allowing people to see an over view of everything at once.
The concept of ‘Face’ plays a role here, this could be likened to what we know as honour, and you can gain it or lose it. This cultural aspect affects the design of websites, having a website trenched in text and links is showing people what your site has to offer, nothing is hidden from the user, this leads to trust of the site, unlike western counter parts where the user is lead down a path to where the designer wants them to go, this could be seen as dis-honest to the average Chinese user.
Other cultural influences on designing for clicks can also be understood when seeing how the Chinese interact with information, at school there is more focus on memorizing facts, rather than understanding the information they are being given. The idea that later in life this information can be understood and put to use when it is needed this is reflected in how websites are read. Upon logging onto a site information can be digested then the user can go deeper into the site at their leisure.
In the same way the western world would shun Chinese web design the same could be said the other way around, upon logging onto a minimalist website Chinese people are more likely to leave thinking there is nothing of interest, so would Chinese web design ever be seen in the western world?
An opinion here would be no, simply because Chinese web design focus’s a lot on the Chinese people, traditions, celebrations and festive past times. Colour use holds different meanings to them as it would to us. Acceptance of cultural differences is as positive as it has been in the past, diversity is the spice of life as we like to say, Chinese culture has a lot to offer us, including new ways to create the web, but understanding the way Chinese people use the internet can help us branch out into their culture and vice versa.