Gaming made in China

Made in China, a very familiar trademark we all know that brings thoughts of cheap toys, easily breakable, but do we all hate it? Are standards really that bad in China? As we move further into the digital age electronics have seen a huge decrease in price. Granted this drop in price is affected by new technologies coming out but outsourcing the construction of these electrical goods cuts the price of manufacture. For this investigation research into electronic products was undertaken.  China has a lot of labour to offer the world and the electronic market place is making the most out of dedicated workers to supply the western world with inexpensive luxuries.

Electronics populate a person’s home, they are what wake us up in the morning, allow us to catch up on world news and aids humanity in academic progress. In the factory city EUPA in china thousands of electrical household goods are made per day from iron’s to grills, all components are also made on site which is testament to china’s ability to manufacture on a grand scale.

With progress and education the electronic marketplace also aims at relaxation and gaming devices. The question then is how many people know where their electronics are made, and if they care at all about the ‘made in china’ tag.

Narrowing down electronic produce I decided to look into the gaming industry, as a computer gamer myself it had never occurred to me the benefits china’s manufacturing power has bought to the industry which in turn benefits me. To begin I decided to look at the three big companies in the gaming industry, these being Nintendo, Sony and Microsoft; turns out that all three of these companies manufacture their consoles in china. Nintendo Wii and Microsoft Xbox 360 are completely manufactured in china but Sony only 60% of their consoles are made there (the other 40% made in Japan).

Asking other gamers about their views towards this information it seemed like there was not much worry about the circumstances the consoles are made under but more of a celebrated side where the companies are able to create more of the products therefore creating cheaper consoles and expanding a fan base.  “As long as I have a warranty where it is created doesn’t bother me” this quote sums up the attitude most of the gamers that I interviewed on the subject. It seems that nowadays the Chinese manufacturing process is more reliable than it once was, so preconceptions about the quality are generally all wrong. Another preconception about items being ‘made in china’ is that the company is making a lot more money from the business, but a little research into the gaming industry shows this is not always true. Example being the Xbox 360, a little research into how much this console cost on release was $399 but the cost to actually create the unit was $470. The same can be seen for the PlayStation 3, the companies are not even scraping a profit even though they have china build the produce for them.

When talking to the gamers about this information it was clear they thanked the gaming companies for outsourcing, I was surprised as this was the opposite of what was to be expected but getting cheap luxuries, and for gamers this being a hobby item. “Who knows what the price would be without china” This quote made me think, it’s not only the price of labour, but it is also the amount of workers, so without china not only would the components and creation cost more but less would be made forcing the companies to up the price more due to supply and demand, even with china creating the Wii we saw 2 years of people struggling to buy 1 new unit off of the shelves, Could this industry even survive without china?

Another popular topic when it comes to electronics and china is Foxconn, being in the news lately about how Apple outsource there, but it is not only Apple that use Foxconn, Intel use them, Nintendo use them, Acer, Dell and a lot of other computing companies, parts are made here, the Sony PSP is created in the same factory complex as the iPhone.

The concept of Foxconn did not faze the people I was interviewing, they saw it no different as people who were dedicated to their job enough to live nearby. “At least someone somewhere is getting out of poverty and working for their money”. Personally I think the public opinion, or at least that of the gaming community does not think less of china because it manufactures everything, more so that people are able to get a job and the country were able to get out of poverty.

A lot of misconceptions about china exist in the world, ‘bad quality’ ‘falls apart’ ‘not worth it’ ‘cheap’. After interviews it seems these old conceptions are fading out, people are seeing how china are growing into a super power and accept to get to that stage money will need to flow into the country as it once did with our own country.

Is Apple Launching the iPhone5 in March? No. it’s iPhone7!

Yes, everyone’s attentions draw on the same side again. Recently, there have been rumours saying that Apple is going to release its new product. Everyone tends to try on guessing when Apple is going to launch its new iPhone.

 

But actually the new product is presented in the Chinese market already! The price is incredibly cheap with the totally new style. Wait for a minute… This is actually a “HiPhone5” which belongs to the clone product that is made in China.

This is a new product from a local Chinese mobile provider which promised its customers to “Go beyond the iPhone5!” The price is very cheap with only 200 Yuan or approximately 18 GBP. The function is very similar to the previous iPhone by Apple with a large touch screen. Its weight is very light and makes it feel like a toy instead.

This new products in China is always innovative things to shock the world.  iPhone5? There’s more! “iPhone 6” & “iPhone7” available!

This so-called “iPhone 6” claims to cover all functions in the real iPhone, with the only different that its logo writes “iPnoho 6”.

Another network provider also invented the “iPncne7”, at which that the classic logo of Apple is not being bited.

It will not be surprised for any Chinese people to see these kinds of fake products, as the culture of Chinese production has obviously involved these products into different areas, such as clothing, catering, advertising etc.

However, what is the level of awareness among typical Dundee shoppers about these kinds of products? Let’s try to ask around to see some feedbacks. After interviewing different people about their points of view on these “new” products, the conclusion comes with two major opinions.

Along the interviewees, some have heard that China is famous for fake products while the others said that they don’t really know about these matters. However, all interviewees expressed that they have never thought that a “special version” of fake iPhone are existing in the market.

Regarding the feeling towards these phones, some interviewees think that it’s very incredible to have such an idea innovative items, while most of the others think it is not proper to make counterfeit products.

But when it comes to the questions that will they try to get one for themselves, almost everyone being interviewed refused to try using these phones, mainly worrying about the trustworthiness of these fake products. The safety issues of using these phones are most concerned. The actual workings of functions are also worried. However, some young interviewees said they may try to get one to carry around due to the fact that they think it’s funny, but they won’t use it for long-term usage.

Almost everyone hold similar feeling towards these products, and it is worth discussing about the responses of all interviewees. How do they actually perceive the quality of electronic products?

Price, texture and style are basically the most important things of clothing or accessories to draw consumers’ attentions. While many of us don’t actually care about the producing place of clothing or accessories, place of birth of electronic products seems to catch more attentions among typical shoppers.

The reason under this phenomenon is mainly due to the common stereotype of Chinese products. The reputation of products from China is usually not aligning with safety or durability, which makes potential buyers unwilling to get products. News reporting quality problems, such as the 2007 recall of toys containing lead paint, occur with alarming frequency.

With the low labour costs and rapid turnover in filling orders, the manufacturing companies in China have gained an important place around the world. Companies all over different areas tried to get orders with this cost-efficient expert. Nevertheless, nothing is going to be perfect and the quality is normally sacrificed among these production advantages. But breaking up is hard to do. Companies that build long-term relationships with Chinese manufacturers still find that their partnerships worth to be continued.

With the increasing orders around the world, Chinese manufacturing industry is stepping closer to the center of world trading, however, China is known as a country producing counterfeit products. This long-build image of their defected products and copyright infringement may also pull this dragon back from the grateful path. Its future depends a lot on how it is going to tackles with their reputation. And this should be the most crucial thing that the country may want to reform.