Because it’s cheap!

I am currently studying jewellery design, but I will not be writing about beaded necklaces that are made for Mardi Gras. Actually, we do not celebrate it in Europe in the same way that it is celebrated in the United States. I am mostly going to express mine and others opinions about daily life and how we deal with jewellery and clothes shops in Dundee, the UK, France, and Europe.

In order to find the opinions of other people, I sent out a questionnaire to teenagers, workmen, students, unemployed, and retired individuals. I tried to ask people from different social classes to find if money made a difference. The questions I asked were simple and were based on questions that I was curious to find the answers to. After the answers I received, I also came up with a few more questions to ask.

The first question I asked was, “When I say ‘Made in China’, what does that mean to you?” The replies I received were very similar, ranging from “huge factories, poor people working, children workers, rapidity, profitability, cheap goods, bad quality”.  Almost everyone thought the same thing, more on a negative side. The question is, “do people continue to buy Chinese items even if they criticize it?” I found that people do still continue to buy items despite what they know.

Even as a jeweller, I admit that I buy cheap jewels that are made in China (Claire’s, Topshop, New Look, Primark). These jewels are the kind that are easily breakable, lost, cheap, and are not important.  I always check the labels of things I buy out of curiosity, including clothes and jewellery. Honestly, I know where and how the stuff I buy are made when it says “Made in China”, but out of habit I still continue to buy it. It seems wrong, especially when I am aware of the bad conditions, pollution, and other factors. Why don’t I change? It is probably because it’s a habit. I’m still a student so I always try to find the cheapest deal when I buy clothes and jewellery. Many people I interviewed do the same. Even though we are aware of what is happening, we live too far from the reality of the other side of the world and are more concerned about the money in our purse.

I’ve asked my friends and myself the reasons as to why we continue to buy cheap things all the time, especially when we don’t need it. Why do we not keep our money in order to buy something of better quality, made in Europe in good working conditions, but more expensive? The response that came up was quantity. Our society is a consumer society. The fashion society will tell you what to wear and say that what you are currently purchasing will be outdated in a few months! We do not want the expensive brand made by a fashion designer. Instead we prefer similar clothing just for the attitude and look. Most people don’t have the money to buy designer brands, unless they are from the upper class! You can just ignore that and try to buy “ethical” clothes and jewellery that was made in better working conditions or go to second hand shops. I try to do that sometimes, but I find that things made in Europe are too expensive to buy all the time or items in second hand shops are not “fashionable”.  I received similar responses from my panel. Some people are not interested in buying second hand clothes, but more to try less but Asian goods.

I’ve asked some people the reasons why they want to stop buying jewellery and good “made in China” and they reply, “ because Made in China items are destroying western jobs, factories, and the economy.” When I ask them about the working conditions, people are aware of how the products are made and feel guilty, but most of them admit that this is not the first thought that came to mind.

A few friends have argued that products “Made in China” are everywhere, so it’s kind of hard to boycott it. We can’t really do that because China has such a large export industry worldwide and it’s probably not a wise thing to do either. Europe is in a huge crisis and people are very aware of their money and how much things cost. We may tend to blame China, but actually they are just making what we want and ask for: cheap, consumable, but a detriment in quality and working conditions.

We tend to blame China for many reasons, but goods produced from other Asian countries like India and Bangladesh, South America and Turkey are all made in poor working conditions. The quality for products from these countries is similar to Chinese goods and pollution from clothing factories is quite harmful. A large number of jeans are made in Turkey and sadly workers in textile factories have serious health injuries. The public tends to turn a blind eye towards these issues. Why do we only really focus on what happens in China? I asked this question to my panel and gave them information about jean factories in Turkey as a comparison. Some people came up with interesting responses. They said that China is one of the most powerful countries in the world, western people and westerns factories are possibly afraid of that. They try to make China the black sheep because they were able to increase their economy so quickly. Chinese made goods quickly and at an affordable price in large quantity, due to the large numbers of workers they have! Westerns try to use the guilt factor with consumers in order to keep their economy alive.